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Apply to hold an event as part of the High Country Festival

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Q: I have a food van that I'd like to bring to the Bush Market or other events. Who should I contact.
A: Food van applications for the Bush Market should be made directly with the Mansfield Bush Market 
or for other Festival events contact:
Gareth MacDonald

Economic Development Officer - Tourism & Events
Phone: 03 5775 8520

Q: When is the closing date to submit an Event Application?
A: Applications for events close at the end of September.

Q: What is the Festival all about? 
A: In 2022 the Festival celebrates 39 years and incorporates a number of eclectic events, held in the Mansfield district. Over the years as the community has diversified and different aspects have become the focus.

Q: What sort of Festival is it? 
A: Overall it is a community event that incorporates Mansfield District community groups and businesses running different events over a 5 day period in spring, ending on Melbourne Cup day. The Festival represents an authentic 'picture' of our district.

Q: What sort of events are included in the Mansfield High Country Festival? 
A: Events include visual and performing arts, food, historical, picnics, horse racing, fireworks, parades, music events and youth events etc. The idea is that there is a range of activities for all people from all walks of life. For locals and visitors. 

Q: Is any event considered? 
A: Yes. Community Groups, individuals and businesses can propose any type of event for inclusion in the Festival program. 

Q: What is the procedure for proposing an event to be part of the Festival? 
A: Please fill out the form on this page of your proposed event. Information on this form helps us decide if the event will work in the overall picture. We may call you to discuss it further if necessary. 

Q: Is there a cost to including an event in the Festival Program? 
A: No. All individual events are put on at the expense of the event organiser. Once the event is approved to be in the Program, Mansfield Shire Council does not charge for your event to be included. 

Q: What are the benefits of having an event in the Festival Program? 
A: Your event in the Program becomes part of a massive festival and connects you to the Mansfield community and tourists visiting the area during a peak time in tourism terms. It provides you with the opportunity to maximise exposure and attendance to your event.

Q: What is the Festival Program? 
A: The Festival Program is a coordinated scheduled list of events working together to provide an interesting selection of activities for locals and visitors. 

Q: Is there a printed version of the Program? 
A: Yes! A double sided A4 physical copy will be distributed throughout the shire.

Q: What about online promotion? 
A: The Mansfield High Country Festival website is promoted clearly on all printed marketing material. The website can highlight other aspects of your event ie images, contact details etc, that could not be included in printed material due to the nature of available space.

Q: Can I get funding from Council to help run my event? 
A: Possibly. Council has a process for assessing grants for community organisations, more information is on the Mansfield Shire Website: 

Q: I am a business, but don’t want to hold an event. Is there a way I can still be part of the Festival buzz?
A: There sure is! You could become a sponsor at a relatively small cost. This is a business opportunity to see your logo displayed in an uncluttered environment on all printed material, the Festival website and other advertising and promotional opportunities. You can connect your brand to the local crowd and visitors alike through the one of Victoria’s leading established Festivals and the longest running community event in this district. Go here for further details.

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